The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg's book "The Power of Habit: Why We Do What We Do in Life and Business" examines the science of habit formation and reformation. The book is an instant classic that explains how we can change our lives by changing our habits. Duhigg takes readers on an exhilarating journey through the cutting-edge scientific discoveries that explain why and how habits form. Anyone looking to make positive changes in their lives by understanding how habits function and how to make new behaviors stick will find helpful advice and insights in this book. The book has made it to The New York Times, Amazon.com, and other publications' bestseller lists as a best-seller. Anyone looking to change their habits and use the power of habit to succeed in life and business should read it.
Along the way, we discover why some people and businesses take years to change while others seem to transform themselves overnight. We learn the neuroscience underlying habit formation and the precise regions of the brain where it takes place. We learn how Tony Dungy led his team to a Super Bowl victory by changing one step in his players' habit loops, and we learn how a large corporation was able to turn itself around by changing just one organizational routine. We also learn how the right habits were crucial to the successful promotion of Pepsodent.
The Power of Habit makes the compelling case that mastering habits is the key to attaining success in a variety of areas, including regular exercise, weight loss, raising outstanding kids, increasing productivity, and creating ground-breaking businesses and social movements. We can change our businesses, communities, and lives by utilizing this new science.
Big Ideas
- How Habits Emerge
- The Habit Loop: Cue + Routine + Reward
- Find A Cue + Define The Rewards
- The Golden Rule Of Habit Change
- You’ve Gotta Believe That Change Is Possible
- Leverage Keystone Habits
- Making Keystone Habits Work
- Habits Can Change
The power of habit is an accessible and well-informed investigation into the causes, mechanisms, and treatment of habits. This book will provide you with the fundamental knowledge necessary to break bad habits that are restricting your life and form new ones that will drive your success.